Organizational Structure

The Monterey County Children’s Council

The Monterey County Children’s Council (MCCC) serves as the Steering Committee for the initiative. As a Steering Committee, the MCCC is action-oriented and champions Bright Beginnings throughout the county.

The purpose of the MCCC is to facilitate the development of a comprehensive and collaborative delivery system of services for children and their families. The Council was formed to enhance services and decrease duplicative efforts in child and youth service provisions. It was established by the Board of Supervisors on June 9, 1992 with the passage of resolution 92-256 in order to enable the County to more efficiently and effectively meet the needs of its children and their families, and to ensure that the law set forth in Section 18986 of the Welfare and Institutions Code is effectively implemented. The MCCC also develops and incubates strategic cross sector initiatives to address crucial county-wide issues that impact the wellbeing of children and youth. The most recent initiative of the Children’s Council is the Community Alliance for Safety and Peace which aims to reduce gang violence amongst youth through Monterey County. The Council’s work is currently focused on two initiatives, All Kids, Our Kids and Bright Beginnings an early childhood development initiative.

For more information, visit the Monterey County Children’s Council website:

The Backbone

Besides having a staff to implement the Initiative, part of the Collective Impact Framework includes having a body called the Backbone. For Bright Beginnings, Backbone support is a group that acts as a neutral convener, facilitator and data analyst to guide and support the work of the Initiative. The Backbone for Bright Beginnings is a cross-sector group of individuals from the Monterey County Department of Social Services, Monterey County Office of Education, the Monterey County Health Department, First 5 Monterey County, the Monterey County Childcare Planning Council, California State University Monterey Bay – Bright Futures Initiative and United Way.

Collaborative Action Teams (CATS)

Bright Beginnings provides capacity building and technical support to six communities in Monterey County: North Monterey County, Pajaro, Seaside, Salinas, Gonzales, and Greenfield. These communities are identified as Collaborative Action Teams (CATs). Each community has held a series of meetings to strengthen community efforts while developing their own action plan on how to strengthen area efforts in early childhood development. Those communities include:

  • North County: Castroville, Aromas, Pajaro, Moss Landing
  • Greater Salinas: Prunedale, Corral De Tierra, Spreckles
  • Peninsula: Big Sur, Carmel Highlands, Carmel Valley, Marina, Monterey/Del Rey Oaks, Pacific Grove, Seaside/Sand City
  • South County: Chular, Gonzales, Greenfield, King City, Lockwood, Soledad, San Miguel/Parkfield
Policy Advocacy Network

In conjunction with the work the Collaborative Action Teams are working at the local level, Bright Beginnings is supporting a Policy and Advocacy Network to affect systems change. This includes building a county-wide commitment to support high-quality early-learning environments, that benefit every family along with identifying and recommending actions to influence policy and systems change at both the local and larger levels of government.

The Policy Advocacy Network has identified several goals:

  • Identify and sustain effective systems and support systems change across the entire policy spectrum: local, state and federal.
  • Promote meaningful public awareness and education about the importance of the Bright Beginnings indicators and early childhood development, generally within and across communities.
  • Empower individuals and communities to take action by supporting civic engagement and capacity build that is representative of all communities, in particular for parents and caregivers who are most affected by the policies and systems.
Supporter / Team

Everyone should see themselves engaged in Bright Beginnings. For individuals or groups that may not actively participate in other Bright Beginnings opportunities, these supporters are starting discussions about Bright Beginnings. To help start these discussions, download Bright Beginnings documents below and follow Bright Beginnings on Facebook, Twitter, and Instagram.

For a PDF of an informational flyer with indicators and data on the importance of early childhood development, click here. [Indicator Sheet] For a Spanish version, click here. For localized data on the six indicators in communities in Monterey County, click below for a PDF based on Region.

  • North County: Castroville, Aromas, Pajaro, Moss Landing (Spanish version)
  • Greater Salinas: Prunedale, Corral De Tierra, Spreckles (Spanish version)
  • Peninsula: Big Sur, Carmel Highlands, Carmel Valley, Marina, Monterey/Del Rey Oaks, Pacific Grove, Seaside/Sand City (Spanish version)
  • South County: Chular, Gonzales, Greenfield, King City, Lockwood, Soledad, San Miguel /Parkfield (Spanish version)
Early Childhood Development



A diverse set of funders are supporting the Early Childhood Development Initiative including the County of Monterey, Community Foundation for Monterey County, and David and Lucile Packard Foundation.