Organizational Structure

The Monterey County Children’s Council

The Monterey County Children’s Council (MCCC) serves as the Steering Committee for the initiative. As a Steering Committee, the MCCC is action-oriented and champions Bright Beginnings throughout the county. Being a champion means that they align their own work and policies with our shared goals. It also means that they are stepping up to be held accountable for achieving community-level changes that none of them can achieve alone. As a council, they help guide the initiative, and also take necessary actions to transform outcomes for children and families.

The purpose of the MCCC is to facilitate the development of a comprehensive and collaborative delivery system of services for children and their families. The Council was formed to enhance services and decrease duplicative efforts in child and youth service provisions. It was established by the Board of Supervisors on June 9, 1992 with the passage of resolution 92-256 in order to enable the County to more efficiently and effectively meet the needs of its children and their families, and to ensure that the law set forth in Section 18986 of the Welfare and Institutions Code is effectively implemented. The MCCC also develops and incubates strategic cross sector initiatives to address crucial county-wide issues that impact the wellbeing of children and youth. The Council meets on the second Monday of the month at the Monterey County Office of Education. For more information, visit the Monterey County Children’s Council website:

Early Childhood Development Advisory Group

The Advisory Group is made up of thought leaders and experts in early childhood development. Its role is to provide insights and technical knowledge to guide the strategies and change projects supported by Bright Beginnings. In 2017-2018 the Advisory Group led the process of developing “Together, preparing every child for life and school,” a new strategic framework for early childhood development in Monterey County. The Early Childhood Development Advisory Group meets on a quarterly basis and is focus on supporting further development of the strategic framework, and monitoring strategy design and implementation to support more effective collective action.

Backbone Services

The “Backbone” is made up of the staff that provide overall strategic management of the initiative and support to all of the partners in achieving our shared vision. The Backbone does not represent any organization or specific agenda, but is charged with supporting the partnership in achieving transformational change. The staff acts as a neutral convener, facilitator and data analyst to guide and support the work of the Initiative. The Backbone for Bright Beginnings is hosted at  First 5 Monterey County, and works in close collaboration with the Backbone of Bright Futures. Current back bone staff include a Senior Manager and part-time administrative assistant, as well as consultants supporting facilitation, community engagement, project management and communication. Data and evaluation support is provided “in-kind” by First 5 Monterey County staff and consultants.

Collaborative Action Teams (CATS)

Bright Beginnings provides capacity building and technical support to Collaborative Action Teams (CATs), including teams based in six communities in Monterey County: North Monterey County, Pajaro, Seaside, Salinas, Gonzales, and Greenfield.

Each community has held a series of meetings to strengthen community efforts while developing their own action plan on how to strengthen area efforts in early childhood development. Those communities include:

Supporter / Team

Everyone can do something to support early childhood development in Monterey County. Bright Beginnings is committed to supporting individuals and groups that step up to create change. For more information on how to get involved, visit our CAT pages or browse current strategies and projects.

  • Action Teams, made up of key stakeholders including families, will be formed (or are already working) to design, implement, and evaluate specific projects within priority strategies.
  • Bright Beginnings staff (known as the “backbone”) provide overall strategic management and capacity supports for partners throughout the County in implementing change projects.

Join us! In doing so, you will be demonstrating your commitment not only to improving the lives of children and families – but to making the entire County a better place!

Early Childhood Development



A diverse set of funders are supporting the Early Childhood Development Initiative including the County of Monterey, Community Foundation for Monterey County, and David and Lucile Packard Foundation.