Bright Beginnings Plans and Results

2017-2018 – Plan of Action based on Theory of Action

  • Partner organizations understand core problem and articulate it to the broader community
  • Each CAT develops an action plan that clearly specifies the activities that different partners have committed to implementing
  • Funders of partner organizations align their resources to support local action plans
  • CATs continually review selected indicators for accuracy and validity and adapt the shared data system to report on individual data
  • Structures and processes are in place to engage the initiative’s external stakeholders, integrate their feedback, and keep them informed and inspired
  • The Backbone and Steering Committee visibly and vocally communicates the importance of the shared measurement system for the initiative



  • Developed communications tools for CATs, including file sharing documents and talking points for various populations
  • Identified three experienced facilitators to assist CATs with the creation of action plans
  • Supported CATs in initial development of annual action plans
  • Supported several CATs in conducting initial asset mapping
  • Conducted informational presentations, including Pajaro Valley Homeless Coalition, Healthy Start Collaborative, Childcare Planning Council, and Together with Pajaro. ECDI also presented at the First 5 California Child Health, Education and Care Summit 2015.
  • Formed Policy Advocacy Network Advisory Committee to recommend and implement actions to influence public policy and systems change at the local and larger levels of government
  • Policy Advocacy Network formed goals and strategies around systemic change, building public will, and empowering local champions for civic engagement


  • Released an Engagement Opportunity Request in July 2014 and in September 2014 identified five Collaborative Action Teams (CATs): Pajaro, North Monterey County, Seaside, Salinas, and Greenfield
  • Provided support and technical assistance to CATs interested in utilizing the Bright Beginnings Collective Impact Framework to achieve selected community-wide outcomes
  • Developed a Theory of Action and supported each of the Collaborative Action Teams to network and identify next steps for implementation
  • Held 14 meetings in 4 regions throughout the county to identify cross-sector collaborative action teams, and receive feedback on strengths, challenges, and needs of communities for the ECDI process
  • Built Backbone capacity to implement the Collective Impact approach
  • Strategized with various initiatives (Bright Futures – Cradle to Career, Impact Monterey County, Community Alliance for Safety and Peace, and North Monterey County Alliance) to align activities and approaches throughout Monterey County
  • Hired staff members to implement ECDI

2012 – 2013

  • 1.5 FTE staff time provided by Children’s Council member organizations to staff initiative
  • Identified six key developmental indicators that can be used to measure progress: Prenatal Care, Licensed Child Care, Reading/Showing Picture Books to Children on a Daily Basis, Social Emotional Readiness of Children for Kindergarten, Children reading at grade level by 3rd grade, and Maternal Education
  • Collective Impact adopted as framework
  • 81 community members from 64 organizations/agencies attend training to learn about collective impact
  • Supported the development of legislative priority adopted by the Board of Supervisors
  • In September 2012, the Monterey County Children’s Council established the Early Childhood Development Initiative (ECDI)