Bright Beginnings Plans and Results

2017-2018 – Plan of Action based on Theory of Action

  • Survey brief details key findings from a survey conducted to assess the progress of the initiative and CATs within the key focus areas outlined in the Bright Beginnings Theory of Action. For an executive summary of the report click here: Bright Beginnings Survey Executive Summary 2017
  • Partner organizations understand core problem and articulate it to the broader community
  • Each CAT develops an action plan that clearly specifies the activities that different partners have committed to implementing
  • Funders of partner organizations align their resources to support local action plans
  • CATs continually review selected indicators for accuracy and validity and adapt the shared data system to report on individual data
  • Structures and processes are in place to engage the initiative’s external stakeholders, integrate their feedback, and keep them informed and inspired
  • The Backbone and Steering Committee visibly and vocally communicates the importance of the shared measurement system for the initiative



  • Developed communications tools for CATs, including file sharing documents and talking points for various populations
  • Identified three experienced facilitators to assist CATs with the creation of action plans
  • Supported CATs in initial development of annual action plans
  • Supported several CATs in conducting initial asset mapping
  • Conducted informational presentations, including Pajaro Valley Homeless Coalition, Healthy Start Collaborative, Childcare Planning Council, and Together with Pajaro. ECDI also presented at the First 5 California Child Health, Education and Care Summit 2015.
  • Formed Policy Advocacy Network Advisory Committee to recommend and implement actions to influence public policy and systems change at the local and larger levels of government
  • Policy Advocacy Network formed goals and strategies around systemic change, building public will, and empowering local champions for civic engagement


  • Released an Engagement Opportunity Request in July 2014 and in September 2014 identified five Collaborative Action Teams (CATs): Pajaro, North Monterey County, Seaside, Salinas, and Greenfield
  • Provided support and technical assistance to CATs interested in utilizing the Bright Beginnings Collective Impact Framework to achieve selected community-wide outcomes
  • Developed a Theory of Action and supported each of the Collaborative Action Teams to network and identify next steps for implementation
  • Held 14 meetings in 4 regions throughout the county to identify cross-sector collaborative action teams, and receive feedback on strengths, challenges, and needs of communities for the ECDI process
  • Built Backbone capacity to implement the Collective Impact approach
  • Strategized with various initiatives (Bright Futures – Cradle to Career, Impact Monterey County, Community Alliance for Safety and Peace, and North Monterey County Alliance) to align activities and approaches throughout Monterey County
  • Hired staff members to implement ECDI

2012 – 2013

  • 1.5 FTE staff time provided by Children’s Council member organizations to staff initiative
  • Identified six key developmental indicators that can be used to measure progress: Prenatal Care, Licensed Child Care, Reading/Showing Picture Books to Children on a Daily Basis, Social Emotional Readiness of Children for Kindergarten, Children reading at grade level by 3rd grade, and Maternal Education
  • Collective Impact adopted as framework
  • 81 community members from 64 organizations/agencies attend training to learn about collective impact
  • Supported the development of legislative priority adopted by the Board of Supervisors
  • In September 2012, the Monterey County Children’s Council established the Early Childhood Development Initiative (ECDI)