Family Friendly Business:
Good for Families, Good for Business

Businesses have a role in helping promote family friendly environments. Balancing work and family obligations is a common concern today among employees and employers alike. Similarly, parents are constantly searching for businesses that welcome children, providing environments for families to relax and be themselves. Monterey County needs business that support families both behind the scenes with strong family policies and in the public eye as service to families.

Bright Beginnings encourages and promotes Monterey County businesses to strive to be family friendly organizations. There are two ways that businesses can be family friendly:

  1. Family Friendly Employer: Businesses can establish a work environment and policies that enable employees to effectively balance and fulfill both their work and family responsibilities.
  2. Child Welcoming Business: Child Welcoming Businesses invite children to read, talk, sing or play in their place of business. They have activities or materials that encourage adults and children to interact, encouraging strong community bonds.

Family friendly Employers provide flexibility in helping all employees balance their work and family responsibilities. Providing versatile working arrangements while attending to organizational needs can have strongly positive outcomes for both employers and employees.

Higher productivity, reduced absenteeism and turnover, increased job satisfaction, improved organizational effectiveness — these and other benefits can be achieved through family-friendly policies that help individuals achieve a healthy and productive work-life balance.

Regardless of size and industry, all organizations can share in the benefits of flexible, family friendly employment policies. Stronger, healthier families contribute to stronger, healthier businesses and empower our community to grow and prosper.

Learn more about Family Friendly Employers and discover how your business can be recognized as one by clicking here.


Child Welcoming Businesses provide services to the community and some of those services, include activities that promote children to read, talk, sing or play. This can look different in a variety of environments including, a play area in a waiting area, children’s books in a cozy reading corner, or posters that promote parent-child interaction in public areas.

Promoting play in areas where children may have to wait has been known to show that it can change children’s behaviors in positive ways and that businesses value children’s development. These lead to better relationships between parents and businesses. 

Learn more about Child Welcoming Businesses and discover how your business can be recognized as one by clicking here.